Skip to content

Thought Leadership & Intelligence

Eye of the Tiger: Thought Leadership & Intelligence

Strategic research and tactical playbooks for the performance era.

PE/VCFeatured

The 20 Percent Problem: Why Every PE Portfolio Company Is Wasting a Fifth of Its Ad Budget, and How to Find It in 14 Days

Executive Summary: Private equity firms trying to preserve cash and accelerate revenue are exposing a recurring source of avoidable loss: roughly 20 percent of digital ad budgets are often ineffective or redundant inside typical portfolio companie...

2026-06-05•8 min•Tiger Tracks
Read the Report
The 20 Percent Problem: Why Every PE Portfolio Company Is Wasting a Fifth of Its Ad Budget, and How to Find It in 14 Days

Latest Thought Leadership & Intelligence

Google Ads in the Age of AI Overviews: What Ex-Googlers See That Most Media Buyers Miss
Platform Strategy

Google Ads in the Age of AI Overviews: What Ex-Googlers See That Most Media Buyers Miss

Executive Summary: Google has layered generative AI features, called AI Overviews and AI Mode, into Search to provide synthesized answers and broader exploration for complex queries. These features run a query fan-out to gather and summarize infor...

2026-06-05•8 min•Tiger Tracks
Creative & Content7 min

UGC at Scale: How the Best DTC Brands Are Turning Creator Content Into a Performance Engine

Executive Summary: Creative production speed, not targeting, has become the principal limiter on paid performance for modern direct-to-consumer brands. Brands that move from one-off UGC to a system that continuously sources, refreshes, and tests c...

2026-06-05•7 min•Tiger Tracks
AI & Automation7 min

Your Product Feed Is Your Most Undervalued Marketing Asset: How AI Feed Optimization Changes the Unit Economics of Shopping Ads

Executive Summary: The product feed is the foundational input for Google Shopping and similar shopping ad ecosystems, yet many marketing budgets continue to prioritize bidding and creative while under-investing in feed quality. Poor product data c...

2026-06-05•7 min•Tiger Tracks
The 70 Billion Dollar Satisfier: Why Retail Media Is the Channel Your Brand Cannot Afford to Treat as an Afterthought
AI & Automation

The 70 Billion Dollar Satisfier: Why Retail Media Is the Channel Your Brand Cannot Afford to Treat as an Afterthought

Executive Summary: Retail media is no longer a tactical test, it is a strategic channel. US advertisers are forecast to spend roughly $71.09 billion on retail media in 2026, with global retail media expected to exceed $300 billion by 2030 [2] [8]....

2026-06-05•7 min•Tiger Tracks
CTV Just Passed Linear TV. Here Is What That Actually Means for Your Media Budget.
PE/VC

CTV Just Passed Linear TV. Here Is What That Actually Means for Your Media Budget.

Executive Summary: U.S. digital video ad spend is projected to top $80 billion in 2026, growing faster than the total ad market and shifting the balance of TV buying toward digital formats, including Connected TV or CTV [1]. eMarketer estimates pu...

2026-06-05•7 min•Tiger Tracks
PE/VC6 min

The CRO Multiplier: Why Conversion Rate Is the Cheapest Growth Lever You Are Not Pulling

Tiger Tracks · Eye of the Tiger · Conversion Rate Optimization · June 2026

2026-06-05•6 min•Tiger Tracks
AI & Automation7 min

Email and SMS Are Not Boring: The Highest ROI Channels You Are Probably Underinvesting In

Executive Summary: Email and SMS are the highest ROI channels in most ecommerce stacks, and many brands still underinvest. Automated flows consistently deliver 6 to 8 times more revenue per send versus campaigns, according to Klaviyo benchmarks, m...

2026-06-05•7 min•Tiger Tracks
The Compounding Effect: Why Full-Funnel Integration Is the Only Defensible Growth Strategy Left
AI & Automation

The Compounding Effect: Why Full-Funnel Integration Is the Only Defensible Growth Strategy Left

Tiger Tracks · Eye of the Tiger · Growth Strategy · June 2026

2026-06-05•6 min•Tiger Tracks
Deep Reports

In-depth research that goes beyond the blog. Download our premium reports and get the full strategic picture.

PE/VC

Unlocking General Catalyst's Customer Value Fund

Top US subscription companies poised for non-dilutive growth capital.

Download Report
AI & Automation

The AI Efficiency Playbook

Which model wins for every task. A comprehensive comparison for marketers.

Download Report

Stay Ahead of the Curve

Subscribe to Tiger Tracks Thought Leadership & Intelligence for strategic research delivered to your inbox.

Request a Strategic Diagnostic