Step 1
The Problem
Capezio needed to scale into EU, UK, and Australian markets but risked diluting their strong U.S. performance. Existing campaign structures were not segmented by geography, making it impossible to optimize for regional nuances in search behavior, audience intent, and competitive dynamics.
Step 2
Our Approach
We ran a full-funnel audit that identified keyword restrictions limiting international reach, then launched revamped Performance Max campaigns with refreshed audience data segmented by geo-market. A revamped Search strategy drove down-funnel movement while isolating each market for independent optimization.
Wayfinder AI in Action
Geo-Segmented Performance Max Optimization
Wayfinder AI analyzed performance signals by geographic market, enabling independent bid strategies and audience targeting for each region without cross-contamination.
Step 3
The Impact
EU ROAS grew 54%, UK ROAS improved 10%, and Australian ROAS increased 54%. U.S. performance remained stable throughout the international expansion, proving the geo-segmentation thesis.
+54%
EU ROAS
Return on Ad Spend
+10%
UK ROAS
Return on Ad Spend
+54%
AUS ROAS
Return on Ad Spend
Performance Timeline
How We Tracked It
Google Ads conversion tracking segmented by market region. ROAS calculated at the geo-campaign level with backend revenue reconciliation.
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