Dovetail Furniture
+103%
Increase in Leads
Step 1
The Problem
Dovetail Furniture was sending misleading algorithm signals through their existing campaign structure, inflating customer acquisition costs while lead volume stagnated. Bid strategies were optimizing toward the wrong conversion actions, and the campaign structure was too fragmented to generate meaningful learning signals.
Step 2
Our Approach
We ran a full-funnel audit and corrected the misleading algorithm signals that were driving inefficiency. Campaign structure was consolidated to improve bid strategy learning, and conversion action optimizations were refined to align with actual business outcomes rather than proxy metrics.
Wayfinder AI in Action
Bid Signal Correction & Structure Optimization
Wayfinder AI identified misleading conversion signals and structural fragmentation, then corrected the data pipeline to give bidding algorithms accurate optimization targets.
Step 3
The Impact
Leads increased 103% while CAC dropped 46%. The corrected signal architecture gave Google's algorithms accurate data to optimize against, compounding improvements over time.
+103%
Leads
Lead Generation
-46%
CAC Reduction
Acquisition Cost
Performance Timeline
How We Tracked It
Google Ads conversion tracking with CRM lead data integration. CAC calculated on qualified leads, not just form submissions.
Video Testimonial Coming Soon
Working with Tiger Tracks has been exceptional from the start! Their team took the time to deeply understand Dovetail Furniture's business model, and the results speak for themselves.
Marco Mazzoni
Director of Technology and Digital Marketing, Dovetail Furniture
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