The provider needed creative that could break through heavy promotional competition in the category, driving purchase volume without sacrificing CPA, while keeping messaging matched to real buyer intent.

We shifted messaging toward price-led, promotion-first positioning instead of people-led storytelling, scaled the static concepts that proved most efficient, and built offer-aligned variants across key products so winning concepts applied broadly. Brand storytelling was refined to support direct-response conversion goals rather than replace them.

Head to head across all social campaigns, our creative delivered a 17% lower CPA than the incumbent agency and 21% more purchases per dollar of spend.