The Problem

The provider needed a scalable CTV program that could deliver efficient reach and measurable site actions, while identifying which offer-led creative and regional waves were most likely to drive conversion outcomes.

Step 2

Our Approach

We launched a premium CTV strategy built to balance efficient conversion volume with incremental reach, optimized toward tracked post-view actions, and used offer-led creative variants to isolate the messaging most correlated with purchase behavior. Performance learnings fed directly into an ongoing creative mix strategy.

Wayfinder AI in Action

Post-View Action Optimization

Instead of optimizing to reach alone, delivery was tuned toward the tracked site actions that followed exposure, connecting CTV to actual conversion behavior.

Step 3

The Impact

The program delivered 1.7M impressions with a 99% video completion rate and more than 29,000 tracked post-click site actions, turning CTV from an awareness expense into a measured, conversion-connected channel.

99%

Video Completion Rate

Efficiency

1.7M

Impressions

Lead Generation

29K+

Tracked Post-Click Site Actions

Lead Generation